18B+Views
Delivered
Delivered
18B+ views delivered across the Lumina network. That’s the whole network’s figure across every vertical, so it isn’t a crypto-only scoreboard.
Trusted by Web3 Startups
The crypto UGC agency for Web3 brands
We brief creators who already cover crypto, produce the videos and post them across TikTok, Reels, Shorts and X, then bill against a guaranteed view number.
A crypto UGC agency is not a crypto UGC platform and not a clip desk. UGC for crypto projects means original video of the token, exchange or wallet. Web3 UGC agency work is the same brief: creators who already cover the chain, posted on TikTok, Reels, Shorts and X. See crypto UGC services and the FAQ.
The brands already running on Lumina:
As featured in
The numbers behind the videos
18B+
2.6B+
1.4B+62,900+Vetted
Creators
Creators
Creators who already cover tokens, exchanges and chains, picked from the wider network rather than a general roster.
72HrsAvg
Turnaround
Turnaround
From locked brief to posted token or exchange video.
25,000+Videos
Delivered
Delivered
Original videos posted across TikTok, Reels, Shorts and crypto X.
How it works
Four steps from brief to posted
01
1
Send us one brief
Whether it’s a token, an exchange, a wallet or a protocol, tell us the launch date and the compliance guardrails on one call, with no deck needed.
02
2
We match the creators
From 62,900+ vetted creators we pick the ones already posting about crypto, matched by chain, audience and language.
03
3
We produce the videos
We handle the scripts, filming and edits, with no price predictions and no financial advice anywhere in them, and you approve every cut before it goes live.
04
4
We post and report
Videos go out across TikTok, Reels, Shorts and crypto X, and you pay on verified views.
What is a crypto UGC agency?
A crypto UGC agency briefs creators who already cover Web3 on your token, exchange or protocol, films the videos and posts them across TikTok, Reels, Shorts and crypto X. You approve the creators and the cuts, and you pay against a guaranteed view number.
Creator Sourcing
We source creators who already post about crypto, write the briefs and manage every conversation.
Campaign Control
You set the launch window and the compliance line and approve the creators and final cuts, then we ship, managing everything else from start to finish.
Rights Cleared
Every video is original, briefed by us and cleared for both organic posting and paid ads, with nothing scraped or reused.
Reporting You Can Check
Track views, reach and posted links per creator in one dashboard, and pay against verified views rather than estimates.
Don’t take
our word for it, watch it
OKX
Exchange Lumina networkWhat we ran
A crypto creator campaign built for organic reach.
Where it ran
Instagram Reels, posted from creator accounts.
248M+
Views in 30 days.
Bluff
Casinos Lumina networkWhat was broken
Needed to build global awareness for its crypto campaigns.
What we ran
Managed creator distribution across thousands of short-form UGC videos.
25M+
Views from 3,000+ videos.
Polkadot
Layer 0 Lumina networkWhat we ran
Web3 videos across every feed.
Where it ran
Crypto X, posted from creator accounts.
138M+
Views in 30 days.
Distribution
Fuel growth with UGC
Every video goes out from creator accounts that already cover crypto, on TikTok, Reels, Shorts and crypto X, so it lands with people who already follow the chain.
- TikTok
- Reels
- Shorts
- Crypto X
UGC
@CryptoMikli Kevin Xu on why he avoids leverage
How we compare
Agency, marketplace, or do it yourself?
Recommended
Lumina
In-house team
Freelance marketplaces
Time to first video
24 to 72 hours
Weeks
Unpredictable
Creator sourcing
62,900+ vetted creators
Your own network
You search and vet
Billing
Pay on verified views
Salaries and retainers
Per video, upfront
Volume
Hundreds of videos a month
Limited by headcount
One creator at a time
Platforms
TikTok, Reels, Shorts, X
Usually one or two
Creator choice
Reporting
Live campaign dashboard
Manual roll-ups
None
Who runs it
Managed end to end
Your team
You manage it
Time to first video
Lumina24 to 72 hours
In-house teamWeeks
Freelance marketplacesUnpredictable
Creator sourcing
Lumina62,900+ vetted creators
In-house teamYour own network
Freelance marketplacesYou search and vet
Billing
LuminaPay on verified views
In-house teamSalaries and retainers
Freelance marketplacesPer video, upfront
Volume
LuminaHundreds of videos a month
In-house teamLimited by headcount
Freelance marketplacesOne creator at a time
Platforms
LuminaTikTok, Reels, Shorts, X
In-house teamUsually one or two
Freelance marketplacesCreator choice
Reporting
LuminaLive campaign dashboard
In-house teamManual roll-ups
Freelance marketplacesNone
Who runs it
LuminaManaged end to end
In-house teamYour team
Freelance marketplacesYou manage it
What happened when brands stopped chasing creators
314M+ views in 30 days
Cinematic reel edits at scale
Marty Supreme
164M+ views in 30 days
AI product videos that convert
Wispr Flow138M+ views in 30 days
Web3 videos across every feed
Polkadot248M+ views in 30 days
Crypto campaign, organic reach
OKX
742M+ views delivered
Always-on reel strategy
StakeLumina network, crypto
314M+ views in 30 days
Cinematic reel edits at scale
Marty Supreme164M+ views in 30 days
AI product videos that convert
Wispr Flow138M+ views in 30 days
Web3 videos across every feed
Polkadot248M+ views in 30 days
Crypto campaign, organic reach
OKX742M+ views delivered
Always-on reel strategy
StakeLumina network, crypto
Book a call
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Open the booking pagePricing depends on your campaign
Project Parameters
Monthly Video
Volume
Editing
Complexity
Turnaround
Time
Platforms &
Distribution
Custom production plans
Let's build your
package on the call.
We finalise pricing once we’ve reviewed your
content requirements and sample videos.
From the people who stopped chasing creators
“Our first batch of videos was delivered in just five days, and one of them crossed 2.4 million views within the first week. The process was incredibly smooth from start to finish.”
Sarah Mitchell
Verified User“We stopped chasing creators and just handed it to Lumina. Three of our reels pulled a combined 6M views in a month, with zero back-and-forth on our side.”
Daniel Okafor
Verified User“The creators they matched us with actually understood our product. Every clip came back on-brief, on-brand, and ready to run as paid ads.”
Priya Nair
Verified User“What used to take my in-house team three weeks now takes Lumina three days. The turnaround alone more than paid for itself.”
Marcus Lee
Verified User“Two of the videos they produced became our best-performing ads of the quarter. The ROI conversation with my CFO got very easy after that.”
Elena Rossi
Verified User“Our first batch of videos was delivered in just five days, and one of them crossed 2.4 million views within the first week. The process was incredibly smooth from start to finish.”
Sarah Mitchell
Verified User“We stopped chasing creators and just handed it to Lumina. Three of our reels pulled a combined 6M views in a month, with zero back-and-forth on our side.”
Daniel Okafor
Verified User“The creators they matched us with actually understood our product. Every clip came back on-brief, on-brand, and ready to run as paid ads.”
Priya Nair
Verified User“What used to take my in-house team three weeks now takes Lumina three days. The turnaround alone more than paid for itself.”
Marcus Lee
Verified User“Two of the videos they produced became our best-performing ads of the quarter. The ROI conversation with my CFO got very easy after that.”
Elena Rossi
Verified User“Onboarding was painless and the first drafts needed almost no revisions. That's rare for any agency, let alone one moving at this speed.”
James Carter
Verified User“They handle sourcing, briefing, and revisions end to end. I approve the final cut and it goes live. That is genuinely the whole job now.”
Aisha Rahman
Verified User“Consistent, high-volume short-form without the usual creator drama. Our channel finally has a real always-on content engine behind it.”
Tomas Alvarez
Verified User“The quality held up even as we scaled to 40 videos a month. Views kept climbing while our cost per view actually dropped.”
Nina Kowalski
Verified User“Onboarding was painless and the first drafts needed almost no revisions. That's rare for any agency, let alone one moving at this speed.”
James Carter
Verified User“They handle sourcing, briefing, and revisions end to end. I approve the final cut and it goes live. That is genuinely the whole job now.”
Aisha Rahman
Verified User“Consistent, high-volume short-form without the usual creator drama. Our channel finally has a real always-on content engine behind it.”
Tomas Alvarez
Verified User“The quality held up even as we scaled to 40 videos a month. Views kept climbing while our cost per view actually dropped.”
Nina Kowalski
Verified UserQuestions brands actually ask
We run short-form creator campaigns end to end. We write the brief, match your project to creators in our verified network, produce and edit the videos, get them posted across TikTok, Instagram, YouTube and X, then report on what shipped. You approve the direction and we do the rest.
No, and that’s the whole point. Your reach comes from a network of independent creator accounts rather than your own follower count, so a project launching at zero and a project with a million followers get distribution the same way.
On a CPM basis, priced per 1,000 verified views. Pricing is custom and scoped to your campaign, so a bigger budget buys wider distribution rather than a longer invoice, and you see the rate and the guaranteed volume in the same document before you commit. We don’t charge per video, because the video isn’t the outcome you’re buying, and twenty videos nobody sees is a worse result than five that travel.
Whatever is written into your campaign agreement and nothing beyond it, which is usually a view count, a number of finished videos, a number of uploads or a combination, along with the window it’s measured over and the accounts it’s measured on. If a number isn’t in that document, it isn’t a guarantee. The remedy is agreed in writing before production starts and sits in the same document as the target, so nobody negotiates it under pressure afterwards. Ask for it on the first call, because a guarantee with no stated consequence is just a sentence.
Real. Every view comes from a real creator’s audience, gets tracked on a live dashboard and passes anti-bot detection across the network. It’s the single easiest place for an agency to cheat a report, which is exactly why we let you watch the numbers move yourself.
Between 24 and 72 hours from the call, once we have your content, goals and brand guidelines. What slows a launch down is almost never production, it’s waiting on assets and approvals, so the faster those land the faster you’re live.
Every creator works from your brief, including the list of things we must never say, and our team reviews every video before it goes live, so nothing publishes without passing that review. If your legal or compliance team needs to sit in the approval chain, we build them into the workflow rather than around it.
You own them. Once the campaign is paid for, the rights in the finished videos are assigned to you fully and irrevocably, with no licence window, no renewal fee and no quiet expiry twelve months later. Paid usage sits inside the same assignment, so there’s no separate licence and no per-platform fee. If you want creator-linked ad formats like TikTok Spark Ads or Meta Partnership Ads, say so at brief stage, since those run off the creator’s own account and need their authorisation.
TikTok, Instagram, YouTube and X, usually at the same time, because running one campaign across all four is what makes a project feel unavoidable for a week rather than briefly visible on one app. The network spans multiple countries and languages, and creators are matched to the market you’re selling in rather than translated into it afterwards.
No. Influencer marketing buys a handful of posts from a few large accounts and hopes the audience overlaps, while this puts your message across a large number of creator accounts at once. That’s why the reach gets measured in millions rather than in a media kit.
Send us one brief and judge us on the videos
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