Our Mission
This site runs one vertical. Our creators already hold, trade and post about crypto, so a brief for an exchange, a wallet or a token launch doesn’t need a glossary before filming starts.
The crypto UGC arm of Lumina
The team behind crypto UGC at scale
We brief creators who already live in crypto, produce the videos and post them, then bill against verified views.
The brands already running on Lumina :
As featured in
Meet Rhys McKay
Founder & CEO
Rhys McKay founded Lumina because he thought brands deserved a better way to work with creators.
He’d watched businesses struggle with creator sourcing, campaign management, inconsistent quality and endless back-and-forth, and saw there was a way to make the whole process far simpler.
Instead of asking brands to manage dozens or hundreds of creators themselves, he built Lumina around a managed model where one experienced team coordinates everything behind the scenes.
Rhys still leads Lumina today, with one simple philosophy behind it:
“Creators should focus on creating. Brands should focus on growing. We’ll handle everything in between.”
That thinking still shapes every campaign, partnership and product we build.
Who we are
Built for crypto rather than borrowed from another vertical
Our Vision
We want crypto brands to stop chasing creators one DM at a time, sending one brief in and getting hundreds of posted videos out, measured on views that actually happened.
Live processing
158M+ Monthly Reach
62,900+
Global Active Creators
18B+
Total Views Delivered
24-72h
Brief to Live
Auto-Distribution
Cross-Platform Sync
Scale Ready
Instant Deployment
Our purpose
What We Are Here To Do
We’re a crypto UGC agency. We source creators who already cover this space, write the briefs, produce the videos and post them across TikTok, Reels, Shorts and crypto X, and you approve every cut and pay against a guaranteed view number.
How We Work
One workflow, endless distribution
STEP 01
Discovery
We work out what your project actually does and which angle will land with the part of crypto you’re trying to reach.
STEP 02
Strategy
We define the hooks, the calls to action and the channels, tailored to how each platform’s algorithm actually behaves.
STEP 03
Produce
Matched creators film against a written brief, and our editors cut the footage into vertical video built to hold attention.
STEP 04
Distribution
Videos go out across hundreds of verified creator accounts at once, so the platforms read it as momentum rather than a slow trickle.
STEP 05
Performance Review
A detailed analytics report shows what’s working so we can scale the patterns that perform.
Our Values
What Drives Lumina
Quality Over Quantity
We chase results that actually move your numbers rather than metrics that just look good in a deck.
Transparency
Clear data and clear communication at every stage, so you always know where a campaign stands.
Innovation
Finding new ways to make content travel further than it should.
Partnership
We only grow when our clients and creators do.
Long-Term Thinking
Building something that keeps working long after the first campaign ends.
Our ecosystem
The network behind every campaign
Thousands of creators work with Lumina because we treat them properly, pay them on time and tell them exactly what a brief needs.
Anything from a single explainer to hundreds of videos a week gets briefed, filmed and posted by us across every crypto niche, with reporting you can check line by line.
What we handle
The work behind every campaign
Every campaign runs on a team covering strategy, creator management, distribution, production and client success.
01 / Strategy
Campaign Strategy
Working out your audience, your campaign goals and the creative direction before anything gets made.
02 / Talent
Creator Success
Supporting thousands of creators from brief through to delivery.
03 / Growth
Content Distribution
Getting your organic reach as far as it can go across TikTok, Instagram Reels, YouTube Shorts and X.
04 / Quality
Creative Production
Checking every video against the standard before it’s delivered.
05 / Partner
Client Success
Working with brands throughout so every campaign delivers something measurable.
Questions people ask about us
Lumina Clippers is a managed short-form content agency, and this site is its crypto UGC arm. Here we brief creators who already cover Web3, film original videos for your token or exchange, post them across TikTok, Reels, Shorts and X, and bill on verified views. It’s a managed service rather than a marketplace, so one team owns strategy, editing, distribution and reporting and your team never has to coordinate creators individually.
Rhys McKay founded Lumina and still leads it. He built it after watching brands struggle with creator sourcing, inconsistent quality and endless back-and-forth, and his philosophy runs the whole operation: creators focus on creating, brands focus on growing, and Lumina handles everything in between.
A complete campaign, covering the angle and hook strategy, filming by our creator network, distribution through verified creator accounts across every platform, and a detailed performance report you can act on. You approve the direction and we handle production, posting and reporting.
Our network includes 62,900+ active creators worldwide, delivering roughly 158M+ monthly reach and 18B+ total views to date across our campaigns.
First videos typically post 24 to 72 hours after the brief is locked, and distribution begins as soon as you approve the cuts.
TikTok, Instagram Reels, YouTube Shorts and X, with every video cut and captioned natively for the platform it ships to rather than one file reposted everywhere.
This site only runs crypto and Web3. The wider Lumina network runs the same model for other verticals on its other sites, so if you’re not in crypto we’ll point you to the right one.
It starts with a short call where we lock the brief, the do-not-say list and the view number, then come back with a campaign plan, volume and timeline before any work begins. You don’t need a long commitment to see the first batch of videos.
An agency with a managed model, so you’re never browsing profiles or negotiating with individual creators. You brief one team and receive finished, distributed content.
Every campaign closes with a performance review covering what shipped, reach and view data by platform, which hooks held attention best, and what we’d scale in the next cycle.
Join The Journey
Let’s make content people actually want to watch
Whether you’re a new project, an established exchange or a creator looking for campaigns worth working on, we’d like to build something with you.