Crypto UGC, every niche
We write the brief, match creators who already cover crypto, film the videos and post them, whether that’s a wallet or app demo, a token explainer or an exchange walkthrough. Every video is filmed from scratch for your project rather than cut from existing footage.
Questions on rights and the view number sit on the FAQ. Book a campaign from contact.
Explore Our Services
Why Lumina exists
Thousands of brands spend heavily on content every month and run into the same six problems.
We built Lumina to take all six off your desk.
Why choose us
Sign-up and first-trade campaigns for CEX and DEX, with creators walking through the app rather than the order book.
Explainer-led UGC for protocols, chains and staking products, leading with utility and never promising yield.
Launch-week volume across crypto X, TikTok and Shorts, with hundreds of videos landing inside the window that matters.
Onboarding demos for wallets, drops and play-to-earn titles, made by creators who already hold and use them.
@orangieuncensored memecoin millionaire meet-up
Everything we manage
Working out your audience before anyone starts filming.
Matching creators on chain, audience and language.
Writing every brief, every hook and every content guideline.
Running the filming schedules and all the creator communication.
Every submission gets reviewed before it’s published.
Measuring what’s performing and where the campaign can be pushed further.
Publishing across the platforms we agreed on the call.
One brief
We go through your project, your audience and what the campaign needs to achieve.
We build the creator strategy, the content angles and the performance targets.
We recruit the creators from our verified network.
Creators film using the detailed brief we’ve written for them.
Every video goes through our internal review before it’s approved.
Videos go out according to your campaign plan.
You get the guaranteed campaign outcome plus a library of creator assets you can reuse.
Why crypto brands pick us
We only run crypto on this site. Our creators already hold, trade and post about this space, so briefs land without a glossary, and every script clears your compliance line before filming.
Campaign scale
Anything from a single explainer to hundreds of videos a week across TikTok, Reels, Shorts and crypto X, all briefed and posted by us.
Industries We Help
We run campaigns across every corner of crypto, matching creators by chain, audience and language so the content lands with people who already hold, trade or play.
What you receive
When your campaign finishes you get the views, and you also keep a complete library of marketing assets.
Per-video pricing pushes everyone in the wrong direction, because creators optimise for the cheapest possible video and you pay the same for one that flops as one that carries the campaign. We price against the outcome instead, so you agree a scope and a guaranteed result and we decide how many videos, hooks and re-cuts it takes to get there.
Every campaign is scoped against a view target before any filming starts, based on the creator set, platforms and volume we plan for you. If it lands short, we keep producing and distributing at no extra cost until the target is met, and that guarantee is written into the campaign scope rather than implied.
You do. Every video in your campaign comes to you with full usage rights covering organic posting, paid ads, your website, email and landing pages, and we handle the licensing with creators up front so there’s no per-platform renegotiation later.
Yes. Paid usage rights are included by default, so the same assets can run as ad creative on TikTok, Meta, YouTube and X without a separate buyout. Most projects get more value from the ad usage than the organic posts, so we brief creators with paid performance in mind from the start.
Nothing changes on your side, because the guarantee is a floor rather than a cap, so anything above it is yours at no extra cost. We do use the overperformance data in the review to work out which hooks and creators to scale next.
Only if you want to. The managed model exists so you brief one team instead of coordinating dozens of individual creators, and we write the briefs, handle revisions, chase deadlines and manage licensing while you approve the direction and review the finished cuts.
First videos go live 24 to 72 hours from the call once the brief is locked. From there the campaign runs in waves for as long as the scope needs, with new videos going out continuously rather than in one drop.
Yes. Our network includes 62,900+ active creators matched by audience, niche and language rather than location alone, so if you’re entering a new market we recruit creators who already speak to that audience natively instead of translating existing content.
Yes. If you already have creators or ambassadors you trust, we can run them inside the same workflow, with briefs, review, distribution and reporting all handled by us. Most projects use a mix, keeping their own faces for continuity and using our network for reach and testing volume.
Exchanges, DEX and DeFi, wallets, L1 and L2 chains, token launches, memecoins, NFT and collectibles, GameFi, launchpads, staking and node providers, crypto payments and trading tools all run on the same system. What matters more than the niche is whether there’s a clear outcome to aim at and a product creators can actually show on camera.
Final CTA
Let’s build a campaign where every creator, every video and every upload is planned around what your project is actually trying to achieve.
